Business Management

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Marketing Guide: How to Develop a Strong Brand Positioning Strategy

For businesses that want to leave a long-lasting impression on the market, brand positioning would be a huge help. It can help you run your marketing campaigns on a clear path, create accurate customer messaging, and drive your business forward. Remember that the brand-building process is a daunting task, and it cannot be done overnight.

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Making the Extra Buck: Three Business Ideas You Can Attempt at Home

The average person is aware that a singular source of income can no longer sustain a person’s daily financial responsibilities. There are so many expenses to cover, and some of them will reach seemingly insurmountable amounts. A residential property, a car, an insurance policy, and a month’s worth of groceries are only a few examples.

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COVID-19 Medical Devices: What to Invest in for Your Healthcare Business

The global pandemic has challenged the health and wellness industry since the COVID-19 outbreak in March last year. Health professionals and medical facilities must invest in protective personal equipment, diagnostic testing kits, and other medical devices. Whether you own a clinic, have a dental practice, run an esthetician clinic, or manage a medical facility, you

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Perks That Make Employees Stay and Thrive

When it comes to workplace engagement and benefits, corporate culture has evolved dramatically. The days of December incentives and expensive watches are long gone. Now, the competitive spirit of recruiting is forcing companies to reconsider how they handle corporate benefits. Some of the most popular corporate benefits are important for 2021, and we’re discussing them

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workplace injury

Workplace Injuries: What Businesses Should Do to Minimize Risks

A workplace accident is certainly one of the biggest challenges that businesses could face. Having someone injured within your business premises or workspace can cause disruptions in your operations, meaning you can lose a great deal of valuable time. Not only that, but you are also likely to pay for worker’s compensation, which can surely

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Emergencies That Business Should Prepare for in the Future

The pandemic taught a valuable lesson as many businesses closed following the shelter-at-home directives by the authorities. While the health crisis was unprecedented, companies should have contingencies in place in case something similar happens in the future. Aside from a health crisis, businesses should also prepare for other types of emergencies. Preparation reduces the effects

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Create the Best Marketing Strategy for Your Brand with These Ideas

How your products and services are sold relies on your marketing. With proper promotion, you can get your target audience to notice your brand and even have the chance to widen your reach. Choosing the right promotional tactics, what mediums to use, and how you communicate with your target market are meticulous processes, which, when

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workplace conflict

An Essential Guide to Resolving Conflict in the Workplace

James Madison, one of America’s founding fathers and the 4th President country, may have said it best. If men were angels, we would need no laws. And it speaks a lot of truth. Who would need to put people in line if they follow the rules? Of course, that’s all wishful thinking. Not only are

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What to Do When Cancel Culture Goes After Your Brand

They say that bad publicity is still publicity. However, in the time of social media, where every mistake is blown up and immortalized for everyone to see, is there a silver lining in being embroiled in a very public scandal? What It Means to be Cancelled Brands should pay attention to “cancel culture,” a concept

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