Business Management

oil plant

Starting Anew: The Future of the Oil Industry in a Green Economy

The oil industry is one of the most prominent and most affluent industries in the world. The industry is worth a staggering $3.3 trillion, equivalent to about 3.8% of the global economy. That’s huge when you compare to other industries out there that can’t even reach the trillion-dollar mark. Another thing that should surprise you about

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working employees of an ad agency

Advertising Agency: How You Can Start One amid a Crisis

Before the global health crisis, the advertising industry has been a staple for many businesses. For example, social media advertising has been an essential form of marketing for many companies because that is where the customers reside most of the time. This is how they reach the audience and catch their precious attention. This is

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workplace meeting

Employment Discrimination and What Companies Can Do About It

The United States has come a long way in terms of providing equal opportunities. Although there is still a lot of work to be done, the American workforce is no longer predominantly white and male. More women are in executive positions and people of color are, increasingly, becoming the face of massive corporations. But, how

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person applying for work visa

What Are the Steps to Take When Hiring International Workers?

For a lot of businesses and companies, the workforce is the beating heart of any productive economy and will always be a cornerstone in the daily operations of a company. A stable workforce can ensure that a company will have the ability to succeed in a competitive market. While businesses that don’t necessarily need to

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target market

How to Identify Your Target Market

Whether your business has just started or you want to improve your marketing strategy, you’ll need accurate information about who is buying or is likely to buy your product or services. Even if you already identified one before, your market can change, or you can spot opportunities for expanding your market, both of which will

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Modern Business Tools that Boost Your Marketing Campaigns

Implementing effective marketing campaigns is one of the best strategies that help improve your business performance. If your audience provides excellent feedback to each advertisement, you will eventually observe a significant increase in sales and revenue. Aside from this, you will have the opportunity to reach a wider audience and grow your business through brand

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business meeting

4 Marketing Campaigns for Small Companies

When starting a business, you must have your target customers in mind. You will also need something valuable to offer your clients and solve their problems. Whether you are selling services or products, advertising is one of the ways to fuel your growth. But how do you identify the most appropriate marketing strategies for your

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