Many online survey providers may be clueless about younger millennials and Generation Z. They think that young people are the same way older generations were when they were younger. But the truth is, we are all psychologically impacted by the rapid changes in our technology, whether we like or accept it. For people in their developing years or early into adulthood, it is nearly impossible to imagine life without the Internet. Their choices, thinking patterns, and psychological growth are vastly different from ours in many ways. It is essential to take note of how they are when we create and conduct surveys.
Here are some things to consider:
Keep it short
Millennials and Gen Z kids live in a fast-paced world. Their trends change more swiftly than the weather. What is famous right now can be irrelevant in a couple of days. We should focus on what is constant than pretending to be “hip” or “trendy.” They can sense it when one is trying too hard and may be turned off by the survey provider’s lack of knowledge. The survey becomes less credible and trustworthy in their eyes. So you should focus on what is constant, general, and lasting. There are things about the lives of today’s youth that haven’t changed since our generation, such as their worries about politics, grades, parents, and the future.
Keep it clear
Fast-paced also means clarity. Make it clear and concise. Doing this also lends you a great deal of credibility in the eyes of millennials and Gen Z kids, who will see the need and value of your survey on a more significant scale. It also makes you look more honest. Don’t beat around the bush; keep the questions and answers straightforward. Of course, do not attempt to ask any leading questions, either. They aren’t supposed to be included in surveys. Make it clear in the brief survey description what it is all about and what it is for.
Keep it relevant
Millennials and Generation Z are not only characterized by their fast-paced lives, adeptness in technology, and ability to gather plenty of data under their fingertips. But they are also known to use these data for good. Millennials and Gen Z kids are socially aware young people with hopes and ideals, which all stem from their desire for a safer, cleaner, and more equal world. It means that they are inclined to social justice issues and tend to see inequality as it is. They see the blind spots that most older people have learned to deal with and do not bother changing. Making a survey socially relevant and stating its contribution clearly to a just, equal world will make it more appealing to their eyes. These generations will be more willing to participate.
When it comes to the younger generations, the same rules apply for creating surveys. But we have to take into consideration what millennials and Gen Z kids know, believe, and want before we can get their opinions and interpret our conclusions from them. We need to be fair in making and conducting our surveys because they will either benefit or suffer from it. Being honest is one of our many responsibilities to the generation we will be leaving behind.